Real Estate Industry Compensation Experts

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Offices in Houston, Dallas, and Denver serving surrounding states.

Real Estate Compensation

Our team at Longnecker & Associates has built a strong reputation in the real estate industry as experts in developing strategic, customized compensation solutions. With more than 50 years combined leadership experience and executives who have sat on both public and private commercial real estate company boards, L&A is positioned to provide clients with the most up-to-date trends affecting the industry. We understand the diverse real estate business models, ever-evolving regulatory environment and the need to align compensation programs with the culture and philosophies of each unique organization.

For more than 30 years, Longnecker & Associates has provided strategy, governance, and compensation services to many companies within the real estate industry through comparative market data and compensation analysis. It’s key that real estate be viewed differently than other industries. For example – revenue, a key factor in determining compensation, can often be replaced by the value of assets a real estate company may have under control. Revenue isn’t always the essential variable in the real estate industry to accurately determine the size of the company. Another critical consideration in this sector is in regard to dealing with the tax code. REITs are required to pay out 90% of earnings as a dividend to maintain exemption from corporate taxes. With the real estate industry being such a recognizable force in the country it is important to consider a different viewpoint on how to provide services.

Below are some of the real estate companies L&A has worked with.



  • Compensation Philosophy Development
  • Peer Group Development
  • Executive Compensation Analysis
  • Annual and Long-Term Incentive Plan Design
  • Board of Director Compensation Analysis and Structure
  • All Employee Compensation Analysis and Salary Grade Development
  • Severance Benefit Design
  • Employment Agreement Design
  • Compensation Risk Assessment
  • Merger and Acquisition Integration
  • Investor Relations, Shareholder Engagement Strategy
  • Succession Planning Design
  • Retirement Compensation Design
  • Compensation Discussion & Analysis Drafting and Review

Compensation structures are dramatically evolving and therefore require greater strategic thought to stay in front of the market. L&A stays up to date on the latest trends affecting the real estate market to keep our clients informed and strategically positioned to succeed. Below are a few facts and figures demonstrating current trends we’ve noticed from numerous board meetings.

  • An approximate 3% overall increase in executive pay for 2020.
  • CEO cash bonuses continue to trend upward due to strong year-over-year performance.
  • The pay mix, which consist of; salary, cash bonus, and LTI has remained relatively unchanged for the past few years.
  • Performance shares remain the primary vehicle for delivery of equity compensation, most often married with time-vested restricted stock.
  • The most commonly used performance metric in the public real estate industry is absolute total shareholder return “TSR”.
  • As the economy continues to prosper, real estate companies expect to expand their workforce, as well as increase pay levels.
  • Positions in middle management are in demand, especially those that can contribute in working in asset management, acquisitions, investments, and property management.

Offices in Houston, Dallas, and Denver serving surrounding states.

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Houston Office

11011 Jones Road, Suite 200
Houston, TX 77070

Dallas Office

13155 Noel Road, Suite 900
Dallas, Texas 75240

Denver Office

600 South Cherry Street,
Suite 1115
Glendale, Colorado 80246

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