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L-Blast | December 2018

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It’s hard to believe 2018 is quickly coming to an end. We wish you all a very Merry Christmas and a happy and prosperous 2019! We at L&A are very grateful for another great year and for all of you. We look forward to the new challenges and opportunities the new year will bring.

In this last L-Blast edition of 2018 we have some great pieces to share with you. The first article is an L&A original on the complex topic of Pay-for-Performance. In this piece we highlight some of the key components to consider when crafting compensation plans that help incentivize improved performance.

The second article features some of the key findings of The Conference Board’s “CEO and Executive Compensation Practices: 2018 Edition” report. It highlights developing trends in the changing landscape of senior management compensation including LTIs, say-on-pay and CEO pay ratio.

Our last piece from the American Institute of CPA’s (AICPA) details their response to the IRS and the Department of Treasury requesting guidance regarding Notice 2018-68 under the Tax Cuts and Jobs Act as it relates to executive compensation and IRC 162(m).

We hope you enjoy the reads and find these articles helpful. Once again, Happy Holidays from all of us at L&A and as always, let us know if there is a particular subject you’d like to learn more about.


Brent Longnecker and the L&A Team
Chairman and CEO
Longnecker & Associates

Not Just a Public Company Phrase 

Everyone talks about it, but no one seems to know how to perfectly achieve it … pay-for-performance. We see it everywhere, on the sports fields and in the boardroom, everyone wants to correlate pay with performance. This desire has led to the continual search for the newest and best methods to achieve perfect correlation, yet still, none have found it. Likely because perfect doesn’t exist. Regardless, and although possibly futile, it remains important the effort is made and strides taken to develop pay programs that, at the very least, incentivize toward improved performance.


It is already that time of year when public companies should be thinking about the 2019 proxy and annual reporting season. Advance planning greatly contributes to a successful proxy season, culminating with the annual meeting of shareholders. This post highlights issues of importance to the upcoming 2019 proxy season, including:


The American Institute of CPAs (AICPA) has written the U.S. Department of the Treasury and the Internal Revenue Service (IRS) with recommendations about the guidance in Notice 2018-68, which was issued to comply with the changes made by the Tax Cuts and Jobs Act (TCJA) relating to …


As we start gearing up for proxy season, our consultants are ready to assist you in the development and overall structure of your CD&A disclosure.Leveraging extensive experience and knowledge of real-time best practices in the evolving shareholder communication platform, L&A will help you craft an effective message to your investor audience while fulfilling SEC requirements.



The story of Rudolph the Red-Nosed Reindeer was first created in 1939 as a promotion for the department store Montgomery Ward and was later recorded as a song in 1949 by Gene Autry that became a Christmas classic.

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