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Kevin Kuschel

Chief Operating Officer & Mountain States Practice Leader
CECP, CCP, CCC, SPHR

Kevin Kuschel joined the Longnecker & Associates team in 2009 and is currently the COO and Mountain States Practice Leader. Mr. Kuschel is a Certified Executive Compensation Professional, Certified Compensation Professional, Senior Professional of Human Resources, and is Compensation Committee Certified. He holds a Bachelor of Science from the University of Houston. Prior to joining Longnecker & Associates, he spent five years with Sysco Corporation in the human resources and HRIS departments. Mr. Kuschel is a member of Houston Compensation and Benefits Association and WorldatWork.

Executive Summary

Mr. Kuschel specializes in the analysis and design of executive and director compensation programs in both the public and private sector. In addition, Kevin has experience in corporate human resources, with a specific emphasis on HRIS and financial metrics analysis. He has consulted with clients across a wide range of industries, varying in revenue size from less than $1 million to $100 billion. Mr. Kuschel has authored and edited articles related to executive compensation and served as a co-contributor to many of L&A’s recent publications.

Executive Compensation Consulting Experience

  • Reviewed, analyzed, and designed competitive executive compensation programs including base salary, annual incentives, and long-term incentives.
  • Reviewed, analyzed and designed competitive board of director compensation programs.
  • Conducted reviews on Annual Incentive programs and designed competitive bonus structures in public and private companies.
  • Conducted reviews on Long-Term Incentive plans and designed competitive programs for public and private companies including stock options, restricted stock, performance shares and phantom stock.
  • Designed compensation programs for companies involved in turnaround situations, initial public offerings (IPO) and mergers and acquisitions.
  • Designed international executive total direct compensation packages.
  • Analyzed and reviewed executive employment contract provisions.
  • Provided consulting services for cases of under-compensation.
  • Modeled stock option awards through Black-Scholes and targeted gain approaches, including the valuation and strategies surrounding underwater options.
  • Provided analysis for litigation support engagements related to reasonable compensation, bankruptcy, employment contracts, shareholder oppression, and wrongful death.
  • Conducted job evaluation, job analysis and job classification studies for clients in various industries.
  • Reviewed and designed salary structures.

Awards

  • Texas Monthly Magazine, Best Companies to Work for in Texas, 2011 – 2020, ranked in the top 3 for 2011 – 2014
  • Houston’s Best & Brightest Companies to Work For 2014 and 2019
  • Houston Business Journal, Fast 100 List, 2018
  • Consulting Magazine, Rising Stars of the Profession – 35 under 35, 2018
  • Consulting Magazine, Fastest Growing Firms, 2017 and 2018
  • Houston Business Journal, Best Places to Work, 2010 – 2012 and 2017, ranked in the top 10 the first three years
  • Forbes, America’s Best Management Consulting Firms, 2016

Education

Bachelor of Science – University of Houston, Houston, Texas

Employment

Present
Chief Operating Officer & Mountain States Practice Leader, Longnecker & Associates

Past
Managing Partner, Longnecker & Associates
Director, Longnecker & Associates
Senior Consultant, Longnecker & Associates
Consultant, Longnecker & Associates
HRIS Analyst, Sysco Corporation
Payroll Coordinator, Sysco Corporation

Registered Trademarks Compensation/Business Processes Obtained

Weapons of Mass Excess™/WME™
Longnecker™
Longnecker & Associates™
L-Blast™

Professional Affiliations

Mr. Kuschel is a member of WorldatWork (formerly American Compensation Association) and Houston Compensation and Benefits Association

Certifications and Licenses

Certified Executive Compensation Professional (CECP) – WorldatWork
Certified Compensation Professional (CCP) – WorldatWork
Compensation Committee Certified (CCC) – Economic Research Institute
Senior Professional Human Resources (SPHR) – HR Certification Institute

Publications – Books

The Power of Restricted Stock: The Definitive Guide to a Resurging Long-Term Incentive FASB & AJCA Update Edition, WorldatWork 2006. As a co-contributor, Mr. Kuschel
assisted in the research, writing, and reviewing of this publication.

Publications – Articles Featured

“Job openings reflect growing confidence in midstream industry”, by Nischinta Amarnath, S&P Global Market Intelligence, June 29, 2016.

“Survey Reveals Midstream Companies Focusing on Retention Efforts”, by Valerie Jones, Rigzone, July 21, 2016.

“Midstream: A Silver Lining in Oil, Gas Downturn?”, by Valerie Jones, Rigzone, March 29,2016.

“Setting Your Compensation Committee Calendar”, by Ralph Ward, Boardroom Insider, December 2015.

“American Airlines CEO Gives Up Cash in Shift to Stock Only”, by Mary Schlangenstein and Thomas Black, Bloomberg.com, April 22, 2015.

“What to look for in J.C. Penney’s filing to shareholders next week”, by Maria Halkias, Dallas News.com, March 21, 2013.

“Why Natural Gas Companies are at Risk of Failing SOP”, by Howard Risher, Compensation & Benefits Review, July 1, 2012.

“Say on Pay: Natural Gas Faces an Uphill Battle”, by Aparna Prusty, Sage Publications, May/June 2012 vol. 44.

“Young Consultants: How to Work with the Generation Gap”, by Collin Eaton, Houston Business Journal, May 15, 2012.

All Posts By Kevin Kuschel

Pre-Petition Retention Awards: Important Tools or Excuses for Excessive Compensation?

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/ BANKRUPTCY COMPENSATION The concept of excessive executive compensation is a seemingly frequent topic that garners significant reaction regardless of personal viewpoints. The essence of the topic is intended to elicit a moral response, asking us to question fairness in the context of our own situations. Everyone seeks what is fair (not to be confused with equal) believing that a...

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Salary Reductions and Their Unintended Consequences

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In times of crisis, companies are desperate to reduce expenses As the weeks go by, the effects of COVID-19 have entered nearly all aspects of life and business. The month of February marked the first death from the virus on American soil which soon began the series of events that led the country to shut down as a whole. As...

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The Board’s Role in Managing Crisis

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As many of us settle into what has become a new normal, businesses are feeling the wave of negative effects the Coronavirus (COVID-19) has brought to the American economy and are desperately trying to navigate the challenges brought forth by this crisis. For many it has meant salary cuts, furloughed employees and altered every-day business operations. But how should boards...

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COVID-19 and Compensation: What to Think About

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According to a recent survey by Willis Towers Watson, in mid-February some 15% of participant companies expected material impacts from COVID-19 to persist over the next six months. As we all know, the situation has continued to evolve around the world, injecting increasing levels of uncertainty in the corporate world, sending financial markets into disarray and adding to our worries...

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Establishing and Maintaining Pay Equity

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//// In a previous article written by L&A in 2018, the growing concern of gender pay gaps and how they impact attraction and retention issues in corporate America was addressed. Through this process, it was discovered that the issue of the pay equity gap really was not as serious as previously thought – at least to the extent as portrayed...

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Election Year and Its Effects on Compensation

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Every January, L&A purposes to focus on major events that will shape the compensation landscape in the new year. In 2020, the biggest factor that will impact the future of compensation packages and organizational success/profitability, that is a certainty, is the 2020 presidential election this November. As L&A has attended many board meetings over the fourth quarter of 2019 and...

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L&A Original Article: The Discussion on Director Pay

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.. Not to be left out of the transformative world we are living in today, corporate governance norms, board compositions, and board compensation are undergoing material change. As many companies are entering the time of year where they review their director pay programs, we thought it timely to touch on this topic, review some trends taking hold and put forth some...

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L&A Original Article: Process for Pay in “BK” (Bankruptcy)

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FINANCIAL RESTRUCTURINGS, WHILE NOT AN ENJOYABLE PROCESS, ARE SOMETIMES A NECESSARY STEP TO ENSURE FUTURE FINANCIAL SUCCESS. In order to achieve a successful restructuring, companies need to deploy the right compensation strategies in this volatile environment that will retain and motivate key talent to see the process through. In this article, we review the tools available to companies going through...

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L&A ORIGINAL ARTICLE: Pay-for-Performance – Not Just a Public Company Phrase

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Everyone talks about it, but no one seems to know how to perfectly achieve it…pay-for-performance. We see it everywhere, on the sports fields and in the boardroom, everyone wants to correlate pay with performance. This desire has led to the continual search for the newest and best methods to achieve perfect correlation, yet still, none have found it. Likely because...

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