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Brent Longnecker

Technical Advisor
CAC, CBP, CCC, CCP, GRP, CECP

Brent Longnecker has over 35 years of experience in strategy governance and remuneration consulting for public, private and not-for-profit organizations. Mr. Longnecker has built one of the country’s leading, privately-held executive management consultancies, serving both domestic and international markets, with additional corporate litigation support in which he has provided expert witness testimony for over 100 compensation-related cases. For three decades, he has consulted with a wide variety of companies in multiple industries. Further, he has authored 15 books on compensation, governance, and human resource – including the release of his 15th book, The Power of Restricted Stock, 3rd Edition. Mr. Longnecker has authored and/or been featured in more than 600 articles nationwide and Consulting Magazine selected Mr. Longnecker as one of the Top 25 consultants in the U.S. For the tenth year in a row, Longnecker & Associates was named one of the 2020 Best Companies to Work for in Texas. Out of the 100 companies given this distinction, L&A took the number one spot two prior years. He has both his bachelors and masters from the University of Houston.

All Posts By Brent Longnecker

Incentive Stock Options (ISOs) vs. Nonqualified Stock Options (NQSOs) – Knowing the Difference is Key – Did You Know Series

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What is better ISOs or NQSOs? This week, one of the boards I sit on that is preparing to go public, asked the question – “What is better – ISOs or NQSOs?” It’s such a great question and actually, one of the easier questions I have gotten as a board member, so let me share. ISOs often qualify for more...

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Executive Perquisites: Stealth Compensation at its Best! – Did You Know Series

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Why the GE case intensified scrutiny from the SEC resulting in stricter disclosure requirements Jack Welch – a past CEO of GE – might be known for a lot of things, but for me, he will always be the reason the SEC will forever watch, review, and opine on executive perquisites (perks). He had a truly stealth package of perks...

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Executive Perks Today

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Executive compensation in the eyes of shareholders and outside observers is a complex, intriguing subject matter that always has people talking. As for public company executives, with their compensation required to be disclosed, the discussion around how much the company leaders are being compensated always appears as a topic of interest. Looking closer at the details surrounding executive pay, in...

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The Controversial Golden Parachute Part II – “Did you know” series

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Exploring the pros and cons, and key considerations when drafting golden parachutes I was Deloitte & Touche’s national partner in charge of performance management compensation. Several partners were in a conference room with me discussing a merger of two large energy companies we had been hired to work on. As we discussed the particulars, I asked if the target had...

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The Controversial Golden Parachute – “Did you know” series

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How and why was the first Golden Parachute established? While highly controversial, no executive compensation package is competitive without it. Introduction If there was ever a compensation area of more polarization and notoriety, I don't know of it. Golden Parachutes, also known as Change-In-Control (CIC) payments, have more critics and naysayers than any compensation program I have ever dealt with...

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Compensation in the Real Estate Industry

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Introduction The pandemic has significantly impacted the real estate sector. With a surge in the number of employees who work from home, the demand for office space has softened. At the same time, growth in e-commerce has exploded, resulting in further disruption of traditional retail business. As the post-COVID effects of the pandemic continue to plague the real estate market,...

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Rabbi Trusts – first topic in our “Did you know” series

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Did you know that the very first Rabbi Trust was, in fact, for a real rabbi?! Legend has it that he had been a great spiritual leader in his synagogue and was getting ready to retire. What is a rabbi trust? A Rabbi Trust is a non-qualified deferred compensation plan created as a retirement benefit to employees.   The very...

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SEC’s New Rule on Human Capital Disclosures

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In all businesses, the single largest asset and investment are the people. As any company leader knows, the biggest cost of doing business is most oftentimes the cost of labor; inclusive of wages, benefits, payroll, or other related taxes. This investment of organizational funds has been a rising hot button topic amongst lawmakers, politicians, and organizational employees. This general traction...

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Industry Consolidation and Its Effects on Compensation

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The corporate structure over the past 30 years has been predicated mainly around the regulations necessitated by actions taken by corporations that have ultimately resulted in negative consequences. A constant balancing act of an open-market economy vs. necessary regulation has seen corporations combat the forces of what they can and cannot do. Now, as we endure yet another macro-economic financial...

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Pre-Petition Retention Awards: Important Tools or Excuses for Excessive Compensation?

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/ BANKRUPTCY COMPENSATION The concept of excessive executive compensation is a seemingly frequent topic that garners significant reaction regardless of personal viewpoints. The essence of the topic is intended to elicit a moral response, asking us to question fairness in the context of our own situations. Everyone seeks what is fair (not to be confused with equal) believing that a...

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