Relationship-Based Consulting



Chris Crawford


Chris Crawford, president and co-founder of Longnecker & Associates, has over two decades of human resource management and consulting experience in private and public organizations. As the co-author of three books and technical contributor to five books on compensation, including the recently released, The Power of Restricted Stock, 3rd Edition, his reputation as an expert in the field of executive and board compensation is recognized at a national level. In addition, Mr. Crawford has authored and is featured in over two hundred articles on executive and employee compensation. Mr. Crawford’s experience serving on numerous of boards, and serving as a faculty member for WorldatWork and on the university level brings a fresh, honest perspective to the ever-changing corporate environment.

Executive Summary

Mr. Crawford has over two decades of human resource management and consulting experience in private and public organizations with a specific emphasis on the design and analysis of executive and director compensation programs. He currently serves as an advisory board member, technical reviewer and faculty member for WorldatWork teaching the certification course on Variable Pay. Mr. Crawford also serves in the following capacities as it relates to executive compensation experience:

  • Consultant
  • National Speaker
  • Author
  • Expert Witness
  • Business Owner
  • Faculty Member
  • Compensation Committee Member, Private Company
  • Advisory Board Member, Not for Profit
  • Advisory Board Member, University College of Business

Executive Compensation Consulting Experience

  • Develop competitive executive and board of director total compensation including base salary, annual incentives, long-term incentives, perks, retirement plans, and deferred compensation programs for Fortune 100 companies, privately held businesses and not for profits.
  • Design compensation programs for companies involved in turnaround situations, initial public offerings (IPO) and mergers and acquisitions.
  • Develop change-in-control programs including the impact of 280(G) and 162(M).
  • Design long-term incentive strategies in light of ASC 718 and American Jobs Creation Act 409(A).
  • Provide expert witness testimony for litigation support engagements and arbitrations related to reasonable compensation.
  • Design and draft long-term incentive plan documents and employment agreements.
  • Analyze and make recommendations surrounding the effectiveness of organizations’ utilization of the human capital investment.
  • Provide advisory services to Boards navigating policies of governance firms and institutional advisory help.
  • Provide advisory services regarding board governance and policies inclusive of charters and by-laws.


  • Houston Business Journal, Fast 100 List, 2018
  • Texas Monthly Magazine, Best Companies to Work for in Texas, 2011 – 2018, ranked in the top 3 for 2011 – 2014
  • Consulting Magazine, Fastest Growing Firms, 2017
  • Houston Business Journal, Best Places to Work, 2010 – 2012 and 2017, ranked in the top 10 the first three years
  • Forbes, America’s Best Management Consulting Firms, 2016
  • H Texas Magazine, Top Professionals in Houston, 2012 and 2013

Current & Past Board Member Experience

Compensation Committee Member & Board Member, Stirling Properties.
Founding Advisory Board Member, Stephen F. Austin State University, College of Business.
Compensation Advisory Board Member, WorldatWork.


Master of Business Administration
Stephen F. Austin

Bachelor of Science
Stephen F. Austin


President, Longnecker & Associates

Senior Consultant, Resources Consulting Group
Consultant, Deloitte & Touche
Human Resource Management Instructor, Stephen F. Austin University
General Manager, Partovi Investments

Registered Trademarks Compensation/Business Processes Obtained

Weapons of Mass Excess™/WME™
Longnecker & Associates™
Carrots to Karats™

Professional Affiliations

Mr. Crawford is a member of National Association of Corporate Directors (NACD), WorldatWork (formerly American Compensation Association), the Society for Human Resources Management (SHRM), and National Association of Stock Plan Professionals (NASPP).

Certifications and Licenses

Certified Executive Compensation Professional (CECP)
Certified Compensation Professional (CCP)
Compensation Committee Certification (CCC)

Teaching Curriculum

WorldatWork Certification Course C12: Variable Pay

Publications – Books

“The Power of Restricted Stock: The Definitive Guide to a Resurging Long-term Incentive”, 3rd Edition. WorldatWork 2013, 2006, and 2003: co-authored with Brent Longnecker.

“Rethinking Strategic Compensation”, Commerce Clearinghouse 2004 & 2006 editions. Assisted as technical contributor through writing, reviewing and editing of this publication.

“Stock Option Alternatives: A Strategic and Technical Guide of Long-Term Incentives” WorldatWork 2003 & 2006 editions: Assisted as technical contributor through writing, reviewing and editing of this publication.

All Posts By Chris Crawford

L&A Original Article: Compensation Risk Assessment- Supporting Your Claims & Avoiding Exposure


In July 2010 Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act; primarily, as a response to the financial crisis of 2007-2009. A key provision under Dodd-Frank requires public company directors to determine if the company’s compensation and governance programs incentivize or exacerbate company risk. Additionally, this rule requires companies to provide commentary within their proxy statement or...

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L&A Original Article: Incentive Plan Changes are Coming


Over the past eighteen months, discussions on incentive compensation structures have been taking on a different element at a rapid clip in boardrooms across the country – as a result of investor pressures in the energy industry, annual incentive and long-term incentive performance metrics are getting the full health physical treatment.  As we move into the second half of 2018,...

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L&A Original Article: Q&A with Highlights from Tudor Pickering Conference


L&A was recently invited to participate in Tudor Pickering’s 2018 Hotter N’ Hell Conference. Dan Pickering quizzed L&A’s Chris Crawford on recent executive compensation trends in the energy sector. Here are just a few highlights from that “fireside chat”. Q: It is a hot topic among shareholders, but does executive pay really matter to stock performance... isn’t it a rounding...

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L&A Original Article: What are We Paying For?


Non Performance-Based Compensation Factors & Why they Matter Too Add together the volatile ingredients of egregious CEO pay articles, gender pay gaps, say-on-pay votes, CEO pay ratio legislation, media bias, market volatility, compensation lawsuits, collegiate athlete pay debate, the corporation of ISS, proxy board elections, etc. and it’s easy to understand why nearly everyone has a strong opinion on what...

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L&A Original Article: Paying for Performance in Not for Profits


DOWNLOAD THE WHITEPAPER With the recent passage of the 2017 Tax Act, more scrutiny continues to be applied to not for profit (NFP) organization compensation. This follows recent actions from various state and federal agencies upping the ante on not for profit compensation. As such, we believe there will be more pressure for NFP organizations to prove pay for performance....

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Will Salary Shaming Rein In CEO Pay? We’ll Find Out: QuickTake


We would like to share this article by the Washington Post with our readers, along with insight on the subject of salary shaming from one of L&A's founders. Here are 4 “predictions” from our company's President, Chris Crawford, related to CEO Pay and this article: CEO Pay is not going to go down because a ratio of CEO pay to the...

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L&A Original Article: 2018 Proxy Season Preparations


December – a time for reflection on the year that was, review of company performance…and a first look at the latest policy updates from proxy advisory firms like Institutional Shareholder Services Inc. (“ISS”) and Glass, Lewis & Co., LLC (“Glass Lewis”). While it may seem like the 2017 proxy season was just yesterday, we are looking ahead to what’s in...

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L&A Original Article: L&A’s Response to HBR’s “Decoding CEO Pay”


There was an article titled “Decoding CEO Pay” recently published in Harvard Business Review, and in our opinion here at Longnecker & Associates, Messrs. Pozen and Kothari have some valid points, and many that are not so valid. It appears they found a few unique, obscure examples and turned them into this “bad compensation practices” article, and we would like...

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L&A Original Article: Where Has All The Merit Gone?


It’s that time of year again as we enter the final quarter of a compensation cycle and the beginning of a new football season, with renewed hopes that this is your team’s year. With this entry into salary planning time for the general employee population, HR departments are currently in the throes of the HR “Super Bowl” of evaluating, entering,...

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L&A Original Article: CEO Pay Ratio Caps Will Not Work


Just last month, L&A’s “CEO Pay Ratio - Winter is Coming” article, authored by Ian Keas, Todd Henke and Chris Crawford, summed up the latest on the controversial pay ratio rule. This month, we dive into a related subject by taking a peek back in time to the mid-1970s. This past week, a 1977 Wall Street Journal article was re-circulated...

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