Relationship-Based Consulting



Chris Crawford


Chris Crawford, president and co-founder of Longnecker & Associates, has over two decades of human resource management and consulting experience in private and public organizations. As the co-author of three books and technical contributor to five books on compensation, including the recently released, The Power of Restricted Stock, 3rd Edition, his reputation as an expert in the field of executive and board compensation is recognized at a national level. In addition, Mr. Crawford has authored and is featured in over two hundred articles on executive and employee compensation. Mr. Crawford’s experience serving on numerous of boards, and serving as a faculty member for WorldatWork and on the university level brings a fresh, honest perspective to the ever-changing corporate environment.

Executive Summary

Mr. Crawford has over two decades of human resource management and consulting experience in private and public organizations with a specific emphasis on the design and analysis of executive and director compensation programs. He currently serves as an advisory board member, technical reviewer and faculty member for WorldatWork teaching the certification course on Variable Pay. Mr. Crawford also serves in the following capacities as it relates to executive compensation experience:

  • Consultant
  • National Speaker
  • Author
  • Expert Witness
  • Business Owner
  • Faculty Member
  • Compensation Committee Member, Private Company
  • Advisory Board Member, Not for Profit
  • Advisory Board Member, University College of Business

Executive Compensation Consulting Experience

  • Develop competitive executive and board of director total compensation including base salary, annual incentives, long-term incentives, perks, retirement plans, and deferred compensation programs for Fortune 100 companies, privately held businesses and not for profits.
  • Design compensation programs for companies involved in turnaround situations, initial public offerings (IPO) and mergers and acquisitions.
  • Develop change-in-control programs including the impact of 280(G) and 162(M).
  • Design long-term incentive strategies in light of ASC 718 and American Jobs Creation Act 409(A).
  • Provide expert witness testimony for litigation support engagements and arbitrations related to reasonable compensation.
  • Design and draft long-term incentive plan documents and employment agreements.
  • Analyze and make recommendations surrounding the effectiveness of organizations’ utilization of the human capital investment.
  • Provide advisory services to Boards navigating policies of governance firms and institutional advisory help.
  • Provide advisory services regarding board governance and policies inclusive of charters and by-laws.


  • Texas Monthly Magazine, Best Companies to Work for in Texas, 2011 – 2019, ranked in the top 3 for 2011 – 2014
  • Houston’s Best & Brightest Companies to Work For 2014 and 2019
  • Houston Business Journal, Fast 100 List, 2018
  • Consulting Magazine, Fastest Growing Firms, 2017 and 2018
  • Houston Business Journal, Best Places to Work, 2010 – 2012 and 2017, ranked in the top 10 the first three years
  • Forbes, America’s Best Management Consulting Firms, 2016

Current & Past Board Member Experience

Compensation Committee Member & Board Member, Stirling Properties.
Founding Advisory Board Member, Stephen F. Austin State University, College of Business.
Compensation Advisory Board Member, WorldatWork.


Master of Business Administration
Stephen F. Austin

Bachelor of Science
Stephen F. Austin


President, Longnecker & Associates

Senior Consultant, Resources Consulting Group
Consultant, Deloitte & Touche
Human Resource Management Instructor, Stephen F. Austin University
General Manager, Partovi Investments

Registered Trademarks Compensation/Business Processes Obtained

Weapons of Mass Excess™/WME™
Longnecker & Associates™
Carrots to Karats™

Professional Affiliations

Mr. Crawford is a member of National Association of Corporate Directors (NACD), WorldatWork (formerly American Compensation Association), the Society for Human Resources Management (SHRM), and National Association of Stock Plan Professionals (NASPP).

Certifications and Licenses

Certified Executive Compensation Professional (CECP)
Certified Compensation Professional (CCP)
Compensation Committee Certification (CCC)

Teaching Curriculum

WorldatWork Certification Course C12: Variable Pay

Publications – Books

“The Power of Restricted Stock: The Definitive Guide to a Resurging Long-term Incentive”, 3rd Edition. WorldatWork 2013, 2006, and 2003: co-authored with Brent Longnecker.

“Rethinking Strategic Compensation”, Commerce Clearinghouse 2004 & 2006 editions. Assisted as technical contributor through writing, reviewing and editing of this publication.

“Stock Option Alternatives: A Strategic and Technical Guide of Long-Term Incentives” WorldatWork 2003 & 2006 editions: Assisted as technical contributor through writing, reviewing and editing of this publication.

All Posts By Chris Crawford

L&A Original Article: Executive Compensation Best Practices for 2020 Series 1 – Public Companies

Companies often ask us, “What are we not doing that we should think about as it relates to executive compensation?” We recognize the executive compensation environment is continually heating up with pressure from just about every angle, and as a result, the answers to this question periodically change. As such, we have compiled a few thoughts applicable for the current...

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L&A ORIGINAL ARTICLE: Pay-for-Performance – Not Just a Public Company Phrase

Everyone talks about it, but no one seems to know how to perfectly achieve it…pay-for-performance. We see it everywhere, on the sports fields and in the boardroom, everyone wants to correlate pay with performance. This desire has led to the continual search for the newest and best methods to achieve perfect correlation, yet still, none have found it. Likely because...

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ISS ANNOUNCES POLICY UPDATES FOR 2019 PROXY SEASON For those unaware, Institutional Shareholder Services (“ISS”) announced updates to its 2019 benchmark proxy voting guidelines on November 19, 2018. This is the last step of their annual process wherein they review policies, solicit thoughts and input from various constituencies, and ultimately conclude any changes to be made ahead of the start...

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L&A Original Article: Compensation Risk Assessment- Supporting Your Claims & Avoiding Exposure

In July 2010 Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act; primarily, as a response to the financial crisis of 2007-2009. A key provision under Dodd-Frank requires public company directors to determine if the company’s compensation and governance programs incentivize or exacerbate company risk. Additionally, this rule requires companies to provide commentary within their proxy statement or...

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L&A Original Article: Incentive Plan Changes are Coming

Over the past eighteen months, discussions on incentive compensation structures have been taking on a different element at a rapid clip in boardrooms across the country – as a result of investor pressures in the energy industry, annual incentive and long-term incentive performance metrics are getting the full health physical treatment.  As we move into the second half of 2018,...

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L&A Original Article: Q&A with Highlights from Tudor Pickering Conference

L&A was recently invited to participate in Tudor Pickering’s 2018 Hotter N’ Hell Conference. Dan Pickering quizzed L&A’s Chris Crawford on recent executive compensation trends in the energy sector. Here are just a few highlights from that “fireside chat”. Q: It is a hot topic among shareholders, but does executive pay really matter to stock performance... isn’t it a rounding...

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L&A Original Article: What are We Paying For?


Non Performance-Based Compensation Factors & Why they Matter Too Add together the volatile ingredients of egregious CEO pay articles, gender pay gaps, say-on-pay votes, CEO pay ratio legislation, media bias, market volatility, compensation lawsuits, collegiate athlete pay debate, the corporation of ISS, proxy board elections, etc. and it’s easy to understand why nearly everyone has a strong opinion on what...

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L&A’s Thoughts on the Approval of Tesla’s Pay Package

L&A's President, Chris Crawford, shared his thoughts on Tesla's newly-approved pay package: "It appears that Shareholders are okay with huge pay, as long as there is huge performance attached. This approval vote seems to swim counter to the current flow of compensation tides written by most media outlets, as this proposed package represents the largest Say on Pay proposal by...

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L&A Original Article: Paying for Performance in Not for Profits

DOWNLOAD THE WHITEPAPER With the recent passage of the 2017 Tax Act, more scrutiny continues to be applied to not for profit (NFP) organization compensation. This follows recent actions from various state and federal agencies upping the ante on not for profit compensation. As such, we believe there will be more pressure for NFP organizations to prove pay for performance....

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