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Brent Longnecker

Chairman & CEO
CECP, CCP, GRP, CCC, CBP, PHR

Brent Longnecker, Chairman and CEO of Longnecker & Associates, has more than 30 years’ experience in strategy governance and remuneration consulting for public, private and not-for-profit organizations. Mr. Longnecker has built one of the country’s leading, privately held executive management consultancies, serving both domestic and international markets, with additional corporate litigation support. He is on the board of the National Association of Corporate Directors (NACD). For three decades, he has consulted with a wide variety of companies in multiple industries. Further, he has authored 15 books on compensation, governance, and human resource – including the recent release of his 15th book, The Power of Restricted Stock, 3rd Edition. Mr. Longnecker has authored and/or been featured in more than 500 articles nationwide and Consulting Magazine selected Mr. Longnecker as one of the Top 25 consultants in the U.S. For the eighth year in a row, Longnecker & Associates was named one of the 2018 Best Companies to Work for in Texas. Out of the 100 companies given this distinction, L&A took the number one spot two prior years. He has both his bachelors and masters from the University of Houston.

All Posts By Brent Longnecker

L&A Original Article: The Full Picture with Gender Pay Equity

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Is gender pay equity gap as big of an issue in 2018 as it has been in previous years? We are all told that gender pay equity is measured on the same scale, but in reality the gap virtually disappears when analyzing the same level, company, and function. Most articles cite “The Simple Truth about the Gender Pay Gap” graph...

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L&A Original Article: Reactions to CEO Pay Ratios – the Destructiveness of Double Standards

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The divisiveness of politics is reaching extremes in today’s climate. It’s incredible how the same story can be told by two different reporters and both will express the exact opposite information as fact. Walter Cronkite famously stated: “We all have our likes and our dislikes. But... when we’re doing news - when we’re doing the front-page news, not the back...

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L&A Original Article: 2018 Proxy Season Preparations

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December – a time for reflection on the year that was, review of company performance…and a first look at the latest policy updates from proxy advisory firms like Institutional Shareholder Services Inc. (“ISS”) and Glass, Lewis & Co., LLC (“Glass Lewis”). While it may seem like the 2017 proxy season was just yesterday, we are looking ahead to what’s in...

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L&A Original Article: Compensation Landmines & Key Issues

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“I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity”. Oliver Wendell Holmes, Jr. Executive compensation practice and application is continually developing based on proxy advisory firm influence and institutional shareholder desire. Listing standards related to independence requirements for compensation committee members...

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L&A Original Article: Where Has All The Merit Gone?

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It’s that time of year again as we enter the final quarter of a compensation cycle and the beginning of a new football season, with renewed hopes that this is your team’s year. With this entry into salary planning time for the general employee population, HR departments are currently in the throes of the HR “Super Bowl” of evaluating, entering,...

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L&A Original Article: Upcoming HR/Reward Legislations and How You Can Impact Congress

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Federal legislation impacts all citizens. This is especially the case for rewards professionals, as they must navigate and implement rewards programs that are subject to new legislation once it becomes law. Last spring, when WorldatWork held its first Legislative Summit in Washington, D.C., about a dozen attendees used the opportunity to visit their elected officials and staffers and discuss upcoming...

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Media Bias in CEO Pay

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On March 13, 2017, Fortune.com published an article comparing compensation of Marissa Mayer, Yahoo’s CEO, and her replacement, Thomas J. McInerney. This article, titled “Yahoo’s new Male CEO Will Make Double Marissa Mayer’s Salary,” reports limited information and draws erroneous conclusions to support their discussion of the gender wage gap. Our article provides a comparison on both CEO’s compensation plans...

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L&A Original Article: Compensation Media Bias

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An article was recently published regarding the CEO of a not for profit, Health Care and Rehabilitation Services. Judith Hayward, the CEO, is reported to have received a $650,000 retirement package after 19 years of service. The author highlights the problematic excessive payment and the anger of some company employees. In the author’s words, “this story is not new.” However,...

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Shareholder Outreach Works!

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The Dodd-Frank Act was passed several years ago, and since then Longnecker & Associates has been helping companies reach out to their shareholders, stakeholders, and advisory groups to educate, discuss and update issues around governance and compensation. We have always contended that outreach works. In fact, due to outreach efforts, one of our clients went from below 50% approval Say On...

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Chipotle Shareholder Overreach

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It doesn’t always feel like it, but shareholder votes on executive compensation are actually non-binding. Today, it seems that shareholders’ voices are growing more and more influential and their “non-binding” votes are wielding more and more power. And unfortunately, the responses the shareholders receive to their influence are setting precedents and solidifying their power to steer the direction of compensation...

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