Longnecker & Associates
Experts in Executive Compensation
Articles Featured In

"Big prospects in booming field"(PDF), by Kristen Hays, Houston Chronicle, July 7, 2008.

"The War for Talent in the Energy Sector"(PDF), by Frank Nieto, Gas Processors Report, July 30, 2008.

Houston Chronicle Executive Pay Analysis, by Lynn Cook, Houston Chronicle, July 19, 2008:

"Pay for Performance"(PDF), by Gary M. Stern, EnergyBiz, July 2008.

"Ex-CFO topped pay list at Rackspace"(PDF), by L.A. Lorek, Express News, May 13, 2008.

"CEOs Rewarded nicely in 2007"(PDF), by Pamela Yip, The Dallas Morning News, May 4, 2008.

"Paying Up"( PDF), by Stephen Barlas, IDDmagazine.com, April 28, 2008.

"Former MBIA chief got $5.2M severence"(PDF), by Allan Drury, The Journal News, March 19, 2008.

"Despite $1 salary, Jobs stocks up with big Apple gains"(PDF), by Greg Farrell, USA Today, January 24, 2008.

"Wal-Mart, Alltel Officers State's Highest-paid Execs"(PDF), by David Smith, Arkansas Democrat Gazette, November 11, 2007.

"Merrill Lynch Cuts Compensation in Half"(PDF), by Stephen Bernard, Associated press, October 24, 2007.

"Houston 100 Top Paid Executives", By Tom Fowler, Houston Chronicle, June 24, 2007.

"A peek at the perks of office", by Greg Farrell and Barbara Hansen, USA Today, April 16, 2007.

"Most galling of all perks could be 'gross-ups'", by Greg Farrell, USA Today, April 14, 2007.

"Stock lucrative for $1-a-year CEO's", by Greg Farrell, USA Today, April 10, 2007.

"Execs’ security budgets differ greatly" by Greg Farrell, USA Today, April 5, 2007.

"Raytheon covers some of CEO’s family costs", by Greg Farrell, USA Today, March 29, 2007.

"1099 or W-2: What's right for you?", by Lisa Mann, The Green Sheet, February 12, 2007.

"Penny exec's brief tenure costly, worthwhile", by Maria Halkias, Dallas Morning News, February 5, 2007.

"Performance-Based Pay Plans Become Standard," by Fred, Gebhart, Travel Professional, December 2006.

"Nabors takes 2nd look at stock options," by Brett Clanton, Chron.com, December 28, 2006.

"KBR is ready for its debut on the market," by Brett Clanton, HoustonChronicle.com, November 16, 2006.

"Top two at Continental sell shares," by Bill Hensel Jr., HoustonChronicle.com, November 3, 2006.

"More high-tech firms turn away from stock options to keep key managers," The Idaho Statesman, October 26, 2006.

"Micron's board rewards executives with restricted stocks," The Idaho Statesman, October 25, 2006.

"Top Arkansas executives' salaries, bonuses averaged $685,289 in '05," by David Smith, Arkansas Democrat Gazette, October 22, 2006.

"More Liability Now Falls on Committees," by Richard Bierck, Base and Bonus, August 8, 2006.

"Big changes on the way in reporting pay, perks," by Tom Fowler, HoustonChronicle.com, August 6, 2006.

"Micron changes bonus system Incentive pay will be performance-based, awarded twice a year," Idaho American Statesman, July 12, 2006.

"UPDATE 2 - US Treasury's Paulson gets $18.7 mln Goldman bonus," by Jonathona Stempel, Reuters, July 3, 2006.

"Figuring Incentive Plans' ROI - You spend a lot on incentive plans, so you'd better make sure you're getting your money's worth," by Joanne Sammer, HR Magazine, July 2006.

"Mind The (CEO Pay) Gap," by Hannah Clark, Forbes.com, June 20, 2006.

"CYBERONICS. SEC is looking at stock options. Report says agency has begun informal inquiry," by Brent Brune, Houston Chronicle, June 10, 2006.

"Executive Compensation Drops 6% in 2005," Home Equity News, June 5, 2006.

"Enron verdict a victory for employees, shareholders: SEC," ZeeNews.Com, May 26, 2006.

"Enron verdict signals corporate execs be held accountable," Houston Business Journal, May 25, 2006.

"The lowdown on CEO pay. Top D-FW execs' total compensation fell in 2005, but issue's still a hot button," by Pamela Yip, Dallas Morning News, Part 1, May 7, 2006.

"New rule hits exec pay. Expensing stock options has companies studying what they can afford," by Pamela Yip, Dallas Morning News, Part 2, May 7, 2006.

"Longnecker & Associates Expands into New Office Space," HR.com, April 3, 2006.

"The BusinessMakers Radio Show," FM News Channel 97.5 Houston, March 18, 2006.

"CEO Salaries now 400 times that of an average worker's check," by David Ivanovich, Houston Chronicle, January 18, 2006.

"Tallying Up Executive Comp as the SEC Cracks Down on Compensation, Large Companies Should be Ahead of the Curve," by Christopher O'Leary, Investment Dealers' Digest, January 16, 2006.

"What Makes You Valuable," by Fred Gebhart, Travel Professional, December 20, 2005.

"No Extreme Payouts for Burlington Brass," Houston Chronicle, December 18, 2005.

"Smooth Moves. Implementing Sarbox-style Strategic Governance Changes Can Help Small Businesses Woo - and Win - More Big Customers," Entrepreneur Magazine, December 2005.

"Three Milestones," Consulting Magazine, Nov/Dec 2005.

"Moneymakers. Five Questions with Brent Longnecker: Handling the Touchy Issue of Executive Pay," November 4, 2005.

"Grabbing the Reins," Human Resources Executive, November 2005.

"This Week in Consulting," Consultingmagazine.com, October 26, 2005.

"ShortTakes. Brent Longnecker on Team-Building's Power of Three: Listening, Understanding and Mentoring," Consulting Magazine, Sept/Oct 2005.

"Exec Comp Growth Slows in '04: Study," Home Equity News, September 26, 2005.

"The Ranger Report. Brent Longnecker has been Recognized as One of the Top 25 Consultants of 2005," Jesuit Today, Fall 2005.

"Where The Jobs Are," by F.G., Travel Professional, August/September 2005.

"Awards & Grants: Brent Longnecker," Houston Business Journal, August 19 - 25, 2005.

"In Depth: Employee Benefits; Local Experts Provide Answers to Both Employers, Employees," by Victoria Phipps, Houston Business Journal, August 5, 2005.

"Executive Named Top Consultant," Houston Chronicle, August 4, 2005.

"Retirement Benefits Boost List Packages Include Stocks, Office Use and Cold, Hard Cash," by Tom Fowler, Houston Chronicle, July 31, 2005.

"Energy Prices Fuel High Payouts," by Tom Fowler, Houston Chronicle, July 31, 2005.

"How to Evaluate Those First Job Offers," Star Telegram, July 11, 2005.

"Top State Firms Saw Execs' Pay Rise 30% in '04," by David Smith, Arkansas Democrat Gazette, July 10, 2005.

"Top 25 Consultants News Brief," Workspan, July 1, 2005.

"Big Raises for Security Execs; IBM's Palmisano Top Earner," by B.H., Bank Security News, July 2005.

"States Leaders Earn Smaller Raises Than Other U.S. Cheifs," by Katie Merx and Victoria Turk, June 13, 2005.

"Outsourcing Exec's Given 8% Raise in '04," by Mike Sherrill, Outsourcing & Offshoring News, June 13, 2005.

"Brent Longnecker Named One Of The Top 25 Consultants of 2005," HR.com, June, 1, 2005.

"Top 25 Consultants News Brief," HoustonAlumline, June 2005.

"Longnecker & Associates," Cypress Community Christian School Update, June 2005.

"Satisfying Your Clients: Tips from the Experts," by Lin Grensing-Pophal, SHRM Consultants Forum, May 27, 2005.

"Semel's Bet On Yahoo Pays Off Big Successful Company: Web Site Was Floundering When Hollywood Vetern Took Charge," by Michael Bazeley, San Jose Mercury News, May 22, 2005.

"Three Top Tips From Consulting Vets," by Lin Grensing-Pophal, SHRM Consultants Forum, May 18, 2005.

"As Profit Soars, So Does Executive Pay But Some Bonuses Are Questioned, Especially In Energy Industry," by Pamela Yip, The Dallas Morning News, May 15, 2005.

"Taking Stock," by Jessica Marquez, Workforce Management, May 2005.

"The Top 25 Consultants," by Consulting Magazine, April 13, 2005.

"The Journal Report: CEO Compensation Survey, Keeping Up With Yourself, How to Maintain Your Standard of Living when You're Relocated to a More Expensive city," by Kelly K. Spors, The Wall Street Journal, April 11, 2005.

"Yahoo CEO's Stock Sale Seen As Diversification, Semel Expected to Stay As Search Firm Evolves," by Verne Kopytoff, San Francisco Chronicle, April 6, 2005.

"Neiman Protects Exec's, Luxury Retailer Enters Severance Deals As It Explores Sale," by Maria Halkias, Dallas Morning News, April 1, 2005.

"Ebbers' Costly Legacy, The Case is a Reminder That the Corporate Landscape has Changed," by Douglas P. Shuit, Workforce Management, April 2005.

"Seeking Union Pact, Continental Directors to Cut Own Pay," by Dan Reed, USA Today, February 16, 2005.

"Firms Struggle to Recover Failed Execs' Pay: Scandal-Linked Fund Execs Keep Cash Despite Troubles," by Chris Frankie, Money Management Executive, November 1, 2004.

"Public Markets Become Unfeasible for Small Companies," by Lee Berton, Los Angeles Business Journal, September 27, 2004.

"Taking Potshots at Golden Parachutes," by Brent Shearer, Mergers Acquisitions, September, 2004, Vol. 39 No. 9.

"Principled Pay," by Richard F. Stolz, Human Resource Executive, September 2004.

"Rethinking Compensation," Smart Pros Accounting, September 9, 2004.

"Bonus Program Revised at Shell - Company Alters Reward System After Scandal Over Reserves," by Lynn J. Cook, Houston Chronicle, August 31, 2004.

"Houston's Employment Outlook is Brightening" by Christine Hall, Houston Business Journal, August 27, 2004.

"Load and Clear: It's Not Only About Open Policy. Creating Open Communications is About Survival" by Bridget McCrea, Insight Magazine, July 2004.

"U.S.Companies Consider Going Private to Skirt Law" by Lee Berton, Bloomberg.com, July 2004.

"Highest-Paid Executives See Compensation Slide," by Tom Fowler, Houston Chronicle, June 19, 2004.

“CEO’s One-Dollar Salary Belies His Millions in Dividends,” by Tom Fowler, Houston Chronicle, June 19, 2004.

“Top Execs’ Pay Dips in 2003,” by David Smith, Arkansas-Democrat Gazette, June 4, 2004.

"When Going Public May Not Be Worth It," by Melinda Ligos, The New York Times, June 3, 2004.

"Pay Checks: Executive Earnings Change by Law, Style," Greta Guest, Detroit Free Press, May 24, 2004.

"Top West Coast Business Executives Had Average 12-Percent Raise in 2003," by George Avalos, Contra Costa Times, May 23, 2004.

"As Profits Soar, CEO Pay Sinks," by Pamela Yip, Dallas Morning News, May 13, 2004.

"Financial Firms' CEO Pay Heads for the Skies," by Jonathan Stempel, Reuters, April 1, 2004.

“In the Regulatory Environment, Everything Old is New,” by Eric Krell, Business Finance, April 2004.

“A Different Kind of Landscape,” by Tim Darnell, BCSolutions Magazine, April 2004.

“Boss May get a Bonus,” by Pamela Yip, Dallas Morning News, March 8, 2004.

“Boards Put on Notice,” by Pamela Yip, Dallas Morning News, March 6, 2004.

“In Enron’s Wake, Time for a Review of Non-qualified Plans,” by Patrick J. Kiger, Workforce.com, March 6, 2004.

“Rethinking Compensation,” by Tracy Purdum, Industry Week, March 1, 2004.

Executive Briefing: “IRS Plans New Scrutiny of Executive Compensation,” by Steve Bates, HR Magazine, February 2004.

"Exec Pay: Everyone Should Be A Little Nervous,” by Louis Lavelle, Business Week, December 22, 2003.

“Let’s Hear it for the No. 2s,” USA Today Newspaper, December 10, 2003.

"Longnecker & Associates Merges With The Todd Organization, Various Publications, October 20, 2003.

"New Hope for Troubled Retirement Plans," by Patrick Kiger, Workforce Management, September 2003.

"Getting a Grip On Executive Compensation," by Eric Krell, Workforce, September 2003.

"Restricted Stock," by Barbara Parus, Workspan, September 1, 2003.

"No Agreement on Fixes," by Patrick Kiger, Workforce Management, September 2003.

"Severance Pay Could Add to Grasso's Pile of Cash," by Gary Strauss, USA Today, September 18, 2003.

"Delay On Options Expense Could Cost Companies Dearly," by Craig Gunsauley, Employee Benefit News, September 1, 2003.

"Money Talks: Consultants Report Climate of Frugality in 'Perfect Storm' Economy", by Karen Lee, BenefitNews.com, September 1, 2003.

"Splitting Chairman, CEO debated," Separating Duties Said to Aid Effectiveness," by Aldo Svaldi, Denver Post Business Writer, August 11, 2003.

"Executive Aircraft," by Gary Strauss, USA Today, August 5, 2003.

"State Execs Raking in the Dough," by David Smith, July 13, 2003.

"General Mills Considers Options Change; Other Companies Mull Issues," Star Tribune, July 21, 2003.

"Sample Phantom Stock Agreement," Workforce Mangement, June 2003.

"A Flawed Look at War Profiteering," Workforce Management, June 1, 2003.

"Junk Bonds Rally as Stock Slumps," by Daniel DiMartino, The Dallas Morning News, May, 2003.

“Are CEOs Hiding Behind Long-Term Awards?,” by Danielle DiMartino, The Dallas Morning News, June 1, 2003.

“Holding Back Bankruptcy,” by Robert J. Grossman, HR Magazine, May 2003.

“Paychecks Shrivel for Tech Execs,” by George Avalos, Contra Costa Times, May 25, 2003.

“Area Firms Reconsider the Stock Option,” by Pamela Yip, The Dallas Morning News, May 18, 2003.

“Palm Beach, Fla., Hospitals Link Top Executives’ Pay to Performance,” The Palm Beach Post, May 18, 2003.

“Better Options” Disillusioned Investors are Demanding Stronger Links Between Executive Pay and Long-Term Performance," by Kris Frieswick, CFO Magazine, May 1, 2003.

“Executive Pay: How Do Top D-FW Firms Stack Up?,” by Pamela Yip, Dallas Morning News, May 2003.

“Problems Hit Chief in Wallet,” . by Pamela Yip, The Dallas Morning News, April 25, 2003.

“Apology from AMR Chairman May Not Be Enough, Analysts Say,” Source: Fort Worth Star-Telegram, April 23, 2003.

“Crash Landing,” by Jim Fuquay, Fort Worth Star-Telegram, Wednesday, April 23, 2003.

“Junk Bonds Make a Comeback as Stock Slumps," by Danielle Dimartino, The Dallas Morning News, March 17, 2003.

“Former Head of Dallas Convention & Visitors Bureau Gets $308,149 Severance.” by Dave Michaels, The Dallas Morning News, March 5, 2003.

“Market Rhythms Out of Sync,” by Danielle DiMartino, The Dallas Morning News, February 9, 2003.

“Markets’ Old Cycles are History,” by Danielle DiMartion, The Dallas Morning News, February 9, 2003.

“Only A Short Time Ago, American Job Hunters Sat,” Black Enterprise, February 2003.

“Scandals Create Opportunity For Compensation Professionals,” by Anna C. Ruddy, CPCU, Executive Director, WorldatWork, February 2003.

“Getting a Grip On Executive Compensation,” by Eric Krell, Workforce Magazine, February 2003.

“Trading Patterns Took a New Path in the “90s,” by Danielle DiMartino, The Dallas Morning News, January 25, 2003.

“Experts Say Markets’ Rhythms Have Been Thrown Off Since 1990,” by Danielle DiMartino, The Dallas Morning News, January 25, 2003.

“Using Compensation to Motivate Employees,” by Michelle Collins, Microsoft’s Small Business Solutions Site, Thursday, January 16, 2003.

"Williams Communications Creates $30 Million Fund to Retain Employees," by D.R. Stewart, Factiva, Tulsa World, Okla, June 13, 2002.

"Problems Hit Chief in Wallet," by Pamela Yip, The Dallas Morning News, April 25, 2003.

"Crash Landing," by Jim Fuquay, Fort Worth Star-Telegram, Wednesday, April 23, 2003.

"Junk Bonds Make a Comeback as Stock Slumps," by Daniel DiMartino, The Dallas Morning News, March 17, 2003.

"Former Head of Dallas Convention & Visitors Bureau Gets $308,149 Severance," by Dave Michaels, The Dallas Morning News, March 5, 2003.

“Getting a Grip On Executive Compensation,” by Eric Krell, Workforce Magazine, February 2003.

"Local Group's Execs Collect Cash Bonuses," by unknown, San Antonio Express, December 2002.

"Aid Package," by Julie Monahan, Entrepreneur Magazine, December 2002.

"Recruiting Outlook: Creative HR for 2003," by Eric Krell, Workforce Magazine, November 28, 2002.

"Facing the Bear - The 2002 Compensation Survey," by Tim Reason, CFO Magazine, November 25, 2002.

"Rebuilding Employee Trust," by unknown, Workforce Magazine, October 2002.
"Investors' Faith Has Hallen Hard," by Pamela Yip and Angela Shah, The Dallas Morning News, October 14, 2002.

"Companies Silent About Luxury Apartments," by Del Jones, USA Today, October 1, 2002.

"In Fiduciaries We Trust," by unknown, Workspan Magazine, October 2002.

"CEOs Fat Checks Belie Troubled Times," by Gary Strauss, USA Today, September 30, 2002.

"Companies Facing Pinch on Pensions," by Danielle Dimartino and Pamela Yip, Dallas Morning News, September 29, 2002.

"Sitting on the Board," by Loretta W. Prencipe, InfoWorld, September 27, 2002.

"On the Job," by unknown, Board Member Magazine, September 2002.

"Taking Stock of the Options Issue," by unknown, Dallas Morning News, September 17, 2002.

"CEO Candidates Find Skinnier Pay Packages," by Pamela Sebastian Ridge, The Wall Street Journal, September 3, 2002.

"Companies Easing Restrictions on 401(k) Plans," HRBriefing, July 15, 2002.
"Value in the Job Market," by unknown, Chicago Tribune, June 2002.

"Non-Profit Compensation," by unknown, The San Antonio Express, June 9, 2002.
"The Fortunate 50: Making the Most of Lean Times," by Len Boselovic, Pittsburgh Post-Gazette, May 5, 2002.

"Employees Taking Stock of Investment Risks," by Dana Coffield, The Boulder County Business Report, May 3, 2002.

"Palmisano Likely Won't Get the Same Goods as Gerstner," by Anna Brown, Iseries Network.com, April 1, 2002.

"Experts Urge Caution with 401(k) Changes," by Joel Palmer, Waterloo Ceder Falls Courier, March 31, 2002.

"Railroad Says There's No Need for External Management of 'Golden Parachutes'," by Lois Caliri, Roanoake Times, March 26, 2002.

"Government Benefits Offer Best of Military, Private-Sector Plans," by Kara Stefan, ArmyTimes.com, NavyTimes.com, Air ForceTimes.com, MarineTimes.com, February, 6, 2002.

"The Right Carrot," by Kimberly McCall, Entrepreneur, February 2002.
"Firms May Boost 401(k) Insurance," by Jim Hopkins, USA Today, January 29, 2002.

"Compensation and Benefits - Top Performers Call The Shots," by Liz Simpson, Global HR, January 2002.

"Execs Should Set Example With Bonuses," by Barrie White, Canadian Workplace News, December 2001.

"Benefit From Your Job," By Nicole Tuttle, Point of Beginning, December 2001.

"Forced Rankings: Today's Perfermance Reviews Are Taking a More Serious Tone," Institute of Management and Administration (IOMA), October 9, 2001.

"Until We Meet Again," by Kris Frieswick, CFO, October 2001.

"Staying Power," by Carol Patton, Human Resource Executive, May 1, 2001.

"Special Report:What Austin CEOs Make-Executives Get Top Pay Despite the Bottom Line Even in a Downturn, Most Company Chiefs are Still Reaping Vast Rewards," by Amy Schatz, Austin American Statesman, August 12,2001.

"Banks Share Tips on Retaining and Recruting the Best Workers," by Milton Zall, Independent Banker, June 1, 2001.

"Economy Raises Bar for CEO's - Performance Earns Top Pay Packages," by Pamela Yip, Dallas Morning News, www.dallasnews.com, May 13, 2001.

“Ex-Workers Paid to Zip Lips,” by Matt Hicks, eBizStrategies.com, April 18, 2001.

"Exit Strategy: Directors are Starting to Rethink the Lucrative Severance Payouts They Give to Fired CEO's," by Dinah Wisenberg Brin, The Wall Street Journal, April 12, 2001.

"Executives Win Rewards Despite Stock's Descent," by Edward D. Murphy, Press Herald and www.portland.com, March 25, 2001.

"Local Layoffs Cutting Close to the Bone: Skilled Workers Won't be Sitting by the Phone," by Sandra Jones, Crain's Chicago Business, March 26, 2001.

"Dallas Remains Alluring for Job-Seekers," by Stephanie Patrick, The Dallas Business Journal, March 16, 2001.

“REIT Interest: Executive Bonuses at Gables Fall Short,” by Ray A. Smith, The Wall Street Journal, February 28, 2001.

“Bargaining for Pay, Let the Employer Make an Offer First, Some Say,” by Barbara Powell, The Fort Worth Star-Telegram, February 04, 2001.

"Have Dots and Have Nots," by Chris Penttila, Entrepreneur, January, 2001.